Fans create. Sponsors pay. Twelve weeks to prove it in public.

What an AI Employee actually does

Most "AI chatbots" answer questions. An AI Employee finishes the job.

At Verofax we deploy one AI Employee across a company's website, app, phone line, email, WhatsApp and front desk, so a customer gets the same answer, in their language, wherever they ask.

→ Airports: gate directions, flight changes, lounge offers
→ Malls: deals, directions, store availability
→ Government: renewals pre-filled and submitted
→ Hospitals: bookings, reminders, intake

Same knowledge. Every channel. 180+ languages.

What's the one customer question your team answers 500 times a day?
#AgenticAI #CustomerExperience #UAE

• Confirm 180+ (Holobox page says 120+).

Fact sheet: the numbers we stand behind

VEROFAX — FACT SHEET (draft for approval)
Company: Verofax Limited · ADGM, Abu Dhabi · offices in Riyadh, London, Delaware, Malaysia, Zambia, Egypt
Founded: [2018 or 2019 — confirm]
CEO & co-founder: Wassim Merheby · Co-founders: Jamil Zablah, Hiren Patel (CTO)
What we do: AI Employees across web, app, phone, email, WhatsApp and onsite (Holobox); AI+AR fan and visitor experiences; computer-vision compliance
Sports: exclusive agentic AI partner of the Argentine Football Association (Jan 12, 2026) — Vamos Argentina
Proof: Budweiser FIFA World Cup 2022 interactive packaging; Emirates Flight Catering tray-setup compliance
Funding: $3M bridge (Sep 2024) led by Plug and Play, Navig8, KAUST, Trove Capital, Jawa Brothers Advisory, Alzamil Pedco CVC, Tracecore CVC
Listed on: AWS Marketplace (FTR approved, Aug 2023); Microsoft partner
Patents: [number registered — confirm; not "70+"]

• Every bracket needs a Verofax answer before the sheet is used.
• Drop any client the company cannot name in public.

Teaser: Verofans

Every match produces millions of fan photos. Almost none of them carry a sponsor — and none of them are measured.

That changes this season.
Verofans by @verofaxltd. More soon.

• Post only after verofans.com passes the share-card test.

Explainer: one AI Employee, six channels

[60-second explainer — script]
0–5s  A traveller types "Where is Gate B27?" on a phone.
5–15s The same AI Employee answers on the airport website, the phone line and a life-size Holobox in the terminal.
15–35s Cut to a mall, a hotel, a clinic, a government service desk — same AI, different job.
35–50s "Connect your systems. Train it on your policies. Go live in weeks."
50–60s Verofax — AI Employees for every customer interaction. Book a demo: verofax.com
Captions EN + AR. No client logos unless cleared.

• 'Go live in weeks' / 'Deploy in 30 days' — use one phrasing consistently.

UAE agentic-AI moment

Dubai has given businesses two years to move to agentic AI. The UAE wants half of government services running on autonomous AI in the same window.

The hard part isn't the model. It's the front line: the phone line, the counter, the WhatsApp thread, the lobby.

That's where Verofax deploys AI Employees — the same AI, trained on your policies, answering in Arabic, English and 180+ languages, online and onsite.

Our take on what to prepare for: [link to verofax.com article]

• Link Gulf News as the source of the government targets.

Verofans: the sponsor inventory nobody was selling

Clubs sell shirts, boards and broadcast slots. They've never been able to sell the millions of photos their own fans post every matchday.

Verofans changes that:
1. PLAY — fans pick an official experience: hold the trophy, snap with the stars, wear the jersey, sing the anthem.
2. SHARE — the AI creates a branded, rights-cleared image or clip, and the fan posts it to their own feed.
3. WIN — every share earns tickets toward real prizes: match trips, signed shirts, meet-and-greets.

Every post carries a sponsor. Every post is counted.
Fans create. Sponsors pay. Clubs scale.

First live with the Argentine Football Association: Vamos Argentina.
#SportsMarketing #FanEngagement #Sponsorship

• Fan images are AI-generated on AFA-licensed templates. Label them as AI-generated on every platform.
• Use the prize list only from the official rules.

Vertical: 'Hold the trophy'

[Vertical 9:16, 20 s]
Hook (0–2s): "You've never held it. Now you can."
Fan uploads a selfie → AI places them lifting the trophy in an Argentina kit → confetti → share button.
On-screen: "Play. Share. Win." · "Made with Verofans" · "AI-generated image"
Caption: Lift it. Share it. Win real prizes 🇦🇷🏆 Play the official AFA fan experiences → link in bio  #VamosArgentina #Verofans
Sponsor slot: end card "Presented by [sponsor]" — only if a sponsor is signed.

• Fan images are AI-generated on AFA-licensed templates. Label them as AI-generated on every platform.
• Check the trophy depiction is cleared with AFA/FIFA marks rules.
• Add #ad / paid partnership if a sponsor appears.

Thread: why fan content beats banner ads

1/ Brands pay influencers to look like fans. What if real fans did it, at scale, and every post was measured?
2/ That's the idea behind Verofans: official, AI-made fan experiences with a sponsor built into each one.
3/ Fans get a moment they want to share + a shot at real prizes. Sponsors get guaranteed posts and a report.
4/ Brand safety is built in: templates are approved by the rights holder; the AI can't put a player in an unapproved scene.
5/ First live with @Argentina / AFA: Vamos Argentina. → verofax.com/afa

• Confirm AFA's official X handle before tagging.

Case: Vamos Argentina

CASE STUDY (draft) — Vamos Argentina × Verofax
Client: Argentine Football Association (AFA) · Presented in Miami in September 2025 with head coach Lionel Scaloni and AFA CMO Leandro Petersen; global exclusive partnership announced Dec 3, 2025; wire release Jan 12, 2026
Brief: turn Argentina's fan base into a sponsor channel without traditional ad spend.
What we built: 11 official GenAI fan experiences (Guess the Goal, Snap with Stars, Hold the Trophy, Stadium Selfie, Find the Brand, Dance with the Stars, Spot the Ball, Wear the Jersey, Step into Player's Boots, Cheer with Product, Sing Anthem), each with a sponsor slot.
Incentives: VIP final trips, signed collectibles, AFA Play subscriptions, meet-and-greets.
Results: [participants] · [posts generated] · [reach] · [sponsors] — AFA/Verofax to supply and approve.
Quote: Leandro Petersen, AFA CMO (from the Jan 12 release).

• GATE: AFA's own announcement is now a 404. Publish only after AFA confirms in writing that the partnership is active.
• No results are public. Publish the case without numbers, or wait for AFA sign-off.
• '900M' = combined player followers (Merheby), never '900M AFA fans'.
• No comment on AFA's sponsor-funds and tax investigations; route questions to the holding statement.

Film: from Miami to millions of feeds

[90 s film outline]
Open on the Miami launch (Scaloni, Petersen, Merheby on stage — use only cleared footage).
Demo: one photo → the AI builds a matchday moment with an official kit and sponsor product.
Fans playing across countries (cleared UGC, AI label visible).
Close: "Fans create. Sponsors pay. Clubs scale." — Verofans by Verofax.

• Image rights for Scaloni and players must cover this use.
• Same AFA gate as the case page.
• Fan images are AI-generated on AFA-licensed templates. Label them as AI-generated on every platform.

Invite: sponsor playbook live session

Brand managers: what does it take to put your product in 10,000 fan posts — safely?

Join our 30-minute session: "Fan-made sponsorship: how a Verofans campaign runs"
• How sponsor slots and templates work
• Brand safety: what the AI can and can't generate
• What you get in the report: posts, reach, engagement, cost per post
• Q&A with Verofax CEO Wassim Merheby

[Date TBC] · Register: [link with UTM]

• Don't promise post volumes until a sponsor contract template exists.

Playbook: 6 steps of a fan-content sponsorship

1. Pick the moment — matchday, title run, anthem, signing day.
2. Pick the experience — trophy, jersey try-on, product cheer, find-the-brand.
3. Approve the templates — rights holder + brand sign off on every scene.
4. Set the incentive — prize pool and rules per country.
5. Go live — fans play, the AI renders, fans post to their own feeds with the sponsor and the AI label.
6. Read the report — posts, reach, engagement, sentiment, cost per post vs your influencer and paid-social benchmarks.

• Benchmarks must come from the sponsor's own data, not ours.

Vertical: the Holobox says hello

[Vertical 15 s]
A shopper walks past a life-size Holobox. The AI host waves: "Looking for sneakers? Level 2, 30% off today — want directions?"
The shopper laughs, asks in Arabic; the host switches language.
End: "AI that guides, recommends and sells — onsite." · Verofax Holobox

• Offer and store are illustrative — label as a demo or film in a real client venue with permission.

White Friday: the busiest shop assistant

White Friday traffic, same number of staff.

A Verofax Holobox greets every walk-in, answers in 180+ languages, points to the deal, and turns the moment into a photo the shopper actually shares.

Deploys in about 30 days. Learns from every conversation.
Retailers & malls: see it live → verofax.com/agentic-ai-onsite-holobox

• Avoid conversion % claims (company-reported, no client named).

CEO op-ed: AI Employees for citizen services

[Op-ed, ~700 words, by Wassim Merheby — outline]
Hook: The UAE has set a two-year clock on autonomous government services.
1. What citizens feel: queues, call holds, forms in one language.
2. What an AI Employee changes: one assistant across web, app, phone, WhatsApp and the service centre — same answer, any language.
3. What to get right: escalation to humans, audit trails, data residency, accessibility.
4. Where to start: one high-volume service, 90 days, publish the before/after.
Close: built in Abu Dhabi, for the region moving fastest.

• Pitch to UAE business press; disclose authorship.

National Day message

Eid Al Etihad Mubarak 🇦🇪
From our home in ADGM, Abu Dhabi — proud to build AI for the country setting the pace.
#UAENationalDay

• Post Dec 2; no product pitch.

Carousel: from search to boarding

Slide 1: Holiday travel, one AI Employee.
Slide 2: BEFORE ARRIVAL — website & phone answer baggage, parking, flight questions.
Slide 3: AT THE ENTRANCE — the onsite concierge greets and routes.
Slide 4: IN THE TERMINAL — mobile wayfinding to gates, food, lounges.
Slide 5: BEFORE BOARDING — offers and alerts; fewer missed flights.
Slide 6: Verofax — AI Employees for airports and airlines. verofax.com/ai-airline

• Drop the +35%/+28%/−40% figures unless a named deployment backs them.

Post: 'Where is gate B27?'

"Where is gate B27?" — asked 10,000 times a day, in 40 languages.
One AI Employee can answer it on the website, the phone line and a screen in the terminal. Same answer everywhere.
→ verofax.com/ai-airline

• '10,000 times, 40 languages' is illustrative — reword or source before posting.

The club playbook

What a club gets from Verofans:
• AI athletes — player-led experiences available beyond matchday
• Fan experiences — gamified content fans want to share
• Sponsor revenue — new digital inventory to sell partners
• Measurement — a report per sponsor, per campaign

Built once, replicable across clubs and leagues.
Clubs and leagues: talk to us → [link]

• Do not name FC Barcelona or LOI clubs unless Verofax provides written clearance.

Fan prompt: 'Snap with the stars'

Which player do you want in your next photo? 📸
Play "Snap with Stars" on Verofans and share it for a chance at real prizes.
[link] #Verofans

• Fan images are AI-generated on AFA-licensed templates. Label them as AI-generated on every platform.
• Use only players covered by the image-rights agreement.

Reel: fan moments of 2026

[Compilation reel, 30 s]
Best cleared fan creations from Vamos Argentina, with the fan handle credited on each.
On-screen: "2026: the year fans became the media." · "AI-generated images, made by fans with Verofans"
Caption: Thank you for every play and every share. 🇦🇷💙 #VamosArgentina #Verofans

• Fans' written consent to repost; credit each handle.
• Fan images are AI-generated on AFA-licensed templates. Label them as AI-generated on every platform.

Article: 2027, the fan economy

[Long-form, ~1,200 words — outline]
1. Sponsorship has been about visibility: boards, shirts, broadcast seconds.
2. Fans now produce more matchday media than broadcasters — and none of it is sold.
3. GenAI makes official, rights-safe fan content possible at scale.
4. The new unit: a measured fan post with a sponsor inside it.
5. What has to be true: rights, labels, brand safety, prize rules, privacy.
6. What we learned with AFA (only cleared facts).
7. Five predictions for 2027.

• Keep predictions as opinion; no revenue or ROI numbers.

Newsletter #1 welcome

Subject: The fan economy, issue #1
Welcome to our newsletter on AI, fans and the brands that sponsor them. Once a month: one idea, one case, one number we can stand behind.
This issue: why 2027 is the year sponsors start buying fan content → [article link]

Results: twelve weeks in public

[Results page — filled from this dashboard]
What shipped: [fixes, pages, films]
What it reached: [views, engagements, pickups, demo and sponsor enquiries]
What fans made: [Verofans posts and reach — if reported]
What's next: Q1 2027 events and club roll-outs (cleared items only).

• Use only numbers recorded in the dashboard.